Personal data we collect
- Identity and contact data (name, email address, telephone number, company name).
- Marketing and communications data (email marketing preferences).
- Technical data (IP address, device, browser type).
- Usage data collected via Google Analytics 4 (GA4).
- Correspondence and project-related information you provide.
How we use your data
- To respond to enquiries and provide consultancy services.
- To manage client relationships and projects.
- To send email marketing communications where consent has been given.
- To analyse website performance and improve user experience.
- To comply with legal and regulatory obligations.
Lawful bases for processing
We process personal data under the following lawful bases: consent (email marketing and analytics cookies), performance of a contract, legal obligation and legitimate interests.
Email marketing
If you subscribe to our mailing list, we will send you updates and marketing communications related to our services. You can unsubscribe at any time using the link in our emails or by contacting us at info@daylightplanning.co.uk.
Data retention
- Enquiry data: up to 2 years after last contact.
- Client project records: up to 7 years after completion.
- Email marketing records: until consent is withdrawn.
- GA4 analytics data: retained for up to 26 months.
Your rights
You have rights under UK GDPR including access, rectification, erasure, restriction, objection and data portability. You may also complain to the Information Commissioner’s Office.
